Top 5 Digital Marketing Courses on Coursera
🌐 Digital marketing stands out as one of the most sought-after fields today. 🚀If you aspire to kickstart a career in this dynamic realm, dive into the world of SEO, social media, and more, be sure your journey begins with the #1 Best Digital Marketing Course.
As a digital marketer myself, I understand what makes a digital marketing course ideal for beginners, what to look for 🧐 in a course, and which foundational skills you should prioritize acquiring first in digital marketing.
💡So, I have selected the best digital marketing courses that start from scratch and provide you with all the essential skills to work in this industry.
The best part? All these courses are available on Coursera and offered by top universities and companies.💻
Now, why do I choose Coursera courses only, you ask? Well, I find some digital marketing courses offered by Coursera are the best for beginners in comparison to other learning platform courses. Moreover, they are affordable also.
What makes Coursera courses even more interesting is that they include video lessons, reading materials, quizzes during the video lectures, and graded assignments. You also have the flexibility to schedule your learning time, set goals, take notes, read video transcriptions, and download any exercises you find most important.📚🎓
Believe it or not, I have not seen all these features in any other online learning platform.
Furthermore, If you sign up for Coursera Plus which only costs $59 per month, you may get access to over 6000 courses, including these Digital Marketing courses that I’m going to feature now. Buying these Digital Marketing Courses separately would cost you $49–$79 per month.
💡Isn’t Coursera Plus could be a cost-effective option for you?
Moreover, with Coursera Plus, you will also have the flexibility to switch between courses. So, In any case, if you don’t enjoy a particular digital marketing course, you may switch to a different course.🔄
However, if you still want to discover the 🏆best digital marketing courses from different platforms, you may check out my article on it:👉 Best Digital Marketing Courses (for beginners).
Now, allow me to feature the best digital marketing courses offered by Coursera…
#1. Google Digital Marketing & E-Commerce Professional Certificate:
💸Cost: $49 per month (cost may vary by location)
⏱️Average Course Duration: 3-4 months
This course is a part of Google Career Certificates that help you build the core skills of digital marketing and prepare you for an entry-level job in this industry.
The program includes a total of 7-series courses📚 where the first course is all about giving you fundamental knowledge. Starting from the importance of Digital Marketing and E-Commerce for a business, marketing funnel, and customer journey, you’ll learn only in the first fundamental course. You’ll be also provided a Digital Marketing Glossary to master all the technical words.
The other 6-courses will be dedicated to teaching you the major skills in the digital marketing industry. You’ll have separate lessons on SEO, SEM, SMM, Email Marketing, Google Analytics, Google Ads, and Marketing Campaigns.
You’ll also learn about the 🚀e-commerce industry, explore different e-commerce stores, and run ad campaigns. Further, you will gain experience with Shopify, build a dummy store, and create product listings on it. (Read also: Google Digital Marekting Certification Review)
#2. Digital Marketing Specialization Program:
💸Cost: $79 per month (cost may vary by location)
⏱️Average Course Duration: 7–8 months
This Digital Marketing Specialization program is offered by the University of Illinois. It’s also designed for beginners in this industry.
In this program, you won’t learn about how to do digital marketing and skills like SEO, SEM, Email Marketing, and E-Commerce. Rather, you will understand how digital marketing works.
This program also includes a total of 7 series of courses📚, where you’ll taught about the revolution of Digital Marketing in the first course itself. You’ll understand Analog (i.e. physical product or service) and Digital and how these two forces relate to one another within the Digital Marketing Revolution.
In the next courses, you will understand how digital tools are changing the nature of marketing and allowing consumers to take a more active role in product development, promotion, placement, pricing, and other activities. Further, you’ll understand the consumer decision journey, content strategy, and how to analyze data.
Please note, this program teaches you the theoretical aspects of digital marketing where you’ll not learn how to do digital marketing, and drive customers and sales online but understand the impact of digital marketing and how it works.
#3. META Social Media Marketing Certification:
💸Cost: $49 per month (cost may vary by location)
⏱️Average Course Duration: 7 months
Social Media Marketing (SMM) is one of the most important skills to learn in Digital Marketing. This program, offered by META particularly helps you to master this skill from scratch.
This program includes a total of 6 series courses📚 which include both free and paid marketing on social media platforms, primarily focused on Facebook and Instagram.
From establishing your online presence to running paid ads. As this program is offered by META, you will be provided with a comprehensive guide on advertising on Facebook and Instagram.
The course offers a lot of value, and if you want to deep dive into 🚀advertising on Facebook and Instagram, this course can be ideal for you.
#4. E-Marketing Specialization Program:
💸Cost: $59 per month (cost may vary by location)
⏱️Average Course Duration: 1 month
This specialization program on E-Marketing is offered by the University of California. It includes only 3 series of courses📚 where you’ll gain various skills such as Social Media, SEM, Mobile Marketing, and Optimization.
From the beginning of this course, you will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization.
Along with this course, you may also enroll in “Introduction to Digital Marketing” which is a completely free course (9 hours) to learn the fundamentals of keywords and content marketing.
#5. Search Engine Optimization (SEO) Specialization Program:
💸Cost: $39 per month (cost may vary by location)
⏱️Average Course Duration: 3 months
If you want to become an SEO expert in digital marketing, this specialization program can be a go-to guide for you.
It includes a total of 5-series courses📚 that completely focus on teaching you how to optimize website content for the best possible search engine ranking.
You’ll learn the theory behind Google search and other search engine algorithms. You’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.
So, if you want to dive into the 🚀world of SEO from ground level to an expert position, you may consider this course on Coursera.
Now It’s Your Turn:
So, I hope you enjoyed this story and have found the best digital marketing course that meets your learning requirements in terms of budget, time, and course content.
If you are planning to pursue multiple digital marketing courses that I featured here on Coursera, I highly recommend going with Coursera Plus, which costs you a decent amount while offering over 6000 courses on various subjects.
Now I’d like to hear from you:
Which digital marketing course are you planning to enroll in? Is it the Google Digital Marketing Certification? Or, do you want to learn a specific digital marketing skill and are considering the META Social Media Marketing Program or SEO Specialization program?
Please, let me know in the comments.
(To fund my writing, I may use affiliate links in this article. Rest assured, they do not affect my reviews.)
